Andrew Gregson

The Dark Art of Pricing (eBook, ePUB)

Deliberately Pricing for Profit

• Format: ePub

Produktbeschreibung

Get your hands on the pricing strategies big businesses already use. For many business owners, the process of determining how to price products or services is akin to boiling eye of newt in a cauldron surrounded by wicked witches. But pricing is not magic, any more than selling is magic. The Dark Art of Pricing demystifies pricing for small- to medium-sized businesses. Pricing should be of the utmost importance to business owners because it is possible to use price strategies to engineer a deliberate profit. It is possible to drive sales and cut costs. An accountant can tell you how to cut costs. Sales trainers can help you improve sales. But what is often mostly ignored is pricing, and focusing on price allows you to find that sweet spot where you become the price leader because you are the best in your industry or area, and the go-to company because of the value you offer. Finding the right pricing strategy is, like developing a sales program, work. It takes testing and tweaking. But the "how" and "why" are buried in corporate vaults and academic journals, almost inaccessible to the average business owner. Author Andrew Gregson has started and owned five businesses including two franchises, and spent years consulting on profitability to small- and medium-sized businesses in North America. He simplifies the strategies that help business owners find ways to charge what they are really worth, drive larger profits, build wealth, and eventually attract buyers when the time comes to retire to a sandy beach.

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Produktdetails

• Verlag: Self-Counsel Press
• Seitenzahl: 144
• Erscheinungstermin: 15. Oktober 2019
• Englisch
• ISBN-13: 9781770405028
• Artikelnr.: 57931091

Autorenporträt

In re-considering 2007 book (Pricing Strategies for Small Business), I took advice to emphasize the positive and shove the negative stuff to the back; to change the name to something more marketable, and delete material in which no one has ever showed any interest. Please take my pathetic graphic with a grain of salt, but it does convey the meaning of the message. Each chapter is meant to open with a story or quote illustrating the importance of the chapter. Over the past 10 year I have been giving talks about pricing and honing the approach for the client base. One of the more recent developments was to change the name of my talk to The Dark Art of Pricing.