The Dark Side of CRM (eBook, PDF)

Customers, Relationships and Management
Redaktion: Nguyen, Bang; Canhoto, Ana Isabel; Simkin, Lyndon

• Format: PDF

Produktbeschreibung

The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 322
• Erscheinungstermin: 4. September 2015
• Englisch
• ISBN-13: 9781317622000
• Artikelnr.: 43591735

Autorenporträt

Bang Nguyen, PhD, is a faculty member in the Marketing Department at the East China University of Science and Technology (ECUST), School of Business, China. Lyndon Simkin, PhD, is Executive Director of the Centre for Business in Society and Professor of Strategic Marketing at the Univesity of Coventry. Ana Isabel Canhoto, PhD, is a Principal Lecturer in Marketing at Oxford Brookes University, UK and the Alf Mizzi Chair in Digital Marketing at the University of Malta.

Inhaltsangabe

1. Introduction to The Dark Sides of CRM (Bang Nguyen, Ana Isabel Canhoto
and Lyndon Simkin) 2. CRM and Customer Management: Identifying and
Confronting Dark Side Behaviours (Pennie Frow, Adrian Payne, Louise Young
and Ian Wilkinson) 3. Perceptions of Fairness and Unfairness (Lan Xia) 4.
CRM and Social Media (Adam Rapp and Jessica Ogilvie) 5. Negative
Word-of-Mouth, Misbehaviour and Revenge (Venessa Funches) 6. Good vs. Bad
Relationship Framework (Donald Lund, Irina Kozlenkova and Robert Palmatier
) 7. Opportunism, Transparency, Manipulation, Deception and Exploitation of
Customers' Vulnerabilities in CRM (Gilles N'Goala) 8. The Dark Side of
Business Relationships: An Overview (Ibrahim Abosag, Dorothy Yen and
Caroline Tynan) 9. Dark Side of CRM: Brand Relationships and Violent
Extremist Organisations (Mike Breazeale, Erin Pleggenkuhle-Miles, Mackenzie
Harms and Gina Ligon) 10. Right Marketing to Wrong Customers - Rethinking
Conventional CRM Strategies (Denish Shah) 11. Recovery From CRM
Implementation Pitfalls: Integrating Learning Behaviour From Failures (
Bang Nguyen and Xiaoyu Yu) 12. The Dark Side: Customers vs. Companies (Liz
Machtynger, Martin Hickley, Merlin Stone and Paul Laughlin) 13. Conclusion
to The Dark Sides of CRM (Bang Nguyen, Ana Isabel Canhoto and Lyndon Simkin
)