Jarol B. Manheim

The Death of A Thousand Cuts (eBook, ePUB)

Corporate Campaigns and the Attack on the Corporation

• Format: ePub

Produktbeschreibung

This bk presents the first up-to-date comprehensive treatment of the corporate campaign . It is aimed at both scholars, advanced students and it's practioners in fields of political commun, public relations, labor studies, human resources and management.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 384
• Erscheinungstermin: 1. November 2000
• Englisch
• ISBN-13: 9781135648565
• Artikelnr.: 42711574

Autorenporträt

Jarol B. Manheim

Inhaltsangabe

Contents: Preface. Introduction. From Ann Arbor, With Love. The State of
the Unions. The Learning Curve. The Corporate Campaign Comes of Age.
Nonlabor-Based Anticorporate Campaigns. Look for the Union Label. Attack of
the "Tree-Huggers." Campaigning by the Book. The Codes of the West. Money
Talks.... ...and the Customers Walk. The Tools of Capitalism. The Campaign
Branches Out. Telling the Public What It Thinks. Weaving a Web, Worldwide.
Back to the Future. Appendices: Union-Initiated and Other Labor-Based
Corporate Campaigns, 1974-1999. Anticorporate Campaigns Launched by
Nonlabor Entities, 1989-1999.