Jarol B. Manheim

The Death of A Thousand Cuts (eBook, PDF)

Corporate Campaigns and the Attack on the Corporation

• Format: PDF

Produktbeschreibung

This bk presents the first up-to-date comprehensive treatment of the corporate campaign . It is aimed at both scholars, advanced students and it's practioners in fields of political commun, public relations, labor studies, human resources and management.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 384
• Erscheinungstermin: 1. November 2000
• Englisch
• ISBN-13: 9781135648572
• Artikelnr.: 42711338

Autorenporträt

Jarol B. Manheim

Inhaltsangabe

Contents: Preface. Introduction. From Ann Arbor, With Love. The State of
the Unions. The Learning Curve. The Corporate Campaign Comes of Age.
Nonlabor-Based Anticorporate Campaigns. Look for the Union Label. Attack of
the "Tree-Huggers." Campaigning by the Book. The Codes of the West. Money
Talks.... ...and the Customers Walk. The Tools of Capitalism. The Campaign
Branches Out. Telling the Public What It Thinks. Weaving a Web, Worldwide.
Back to the Future. Appendices: Union-Initiated and Other Labor-Based
Corporate Campaigns, 1974-1999. Anticorporate Campaigns Launched by
Nonlabor Entities, 1989-1999.