Jean-Paul Gaudillière

The Development of Scientific Marketing in the Twentieth Century (eBook, PDF)

Research for Sales in the Pharmaceutical Industry

• Format: PDF

Produktbeschreibung

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 288
• Erscheinungstermin: 6. Oktober 2015
• Englisch
• ISBN-13: 9781317316879
• Artikelnr.: 43589070

Autorenporträt

Jean-Paul Gaudilliere

Inhaltsangabe

List of Contributors
List of Figures and Tables
Acknowledgements
Introduction - Jean-Paul Gaudillière and Ulrike Thomas
Part I: Marketing Research and Innovation
Part II: Marketing Tools and Visual Practices
Part III: In-House Biomedical Research and Marketing
Notes
Index