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Essay from the year 2018 in the subject Communications - Mass Media, grade: 1,0, University of Deusto, language: English, abstract: In the Netherlands, fourteen million people out of a population of sixteen million have access to a television. In 2017, the number of people who made use of this medium sank about 3% in comparison to 2016. This means, that last year the Dutch watched TV around 178 minutes per day. Television has been, and still is an important medium for advertising, information and entertainment. But what is its role now, what was it 30 years ago, and what will the future hold? The attention lays on how the consumption of TV shows and channels in the Netherlands is developing and what the current key points within this medium are. What are the risks, chances and opportunities, and what are the alternatives that the television as a medium is facing? Thus, the past, present and future of TV usage will be the guideline of this paper