Leonard Tan

The Digital Goldmine: What Every Business Needs to Know About Increasing Sales and Building Engagement Online (eBook, ePUB)

• Format: ePub

Produktbeschreibung

The Digital Goldmine is an enriching go-to book that not only reveals the strategies and benefits of online marketing but also a very essential reality for businesses today: Advertising is not as we knew it years ago. It is an exceptionally fast-evolving discipline where being able to navigate the many evolving tactics and stay on top of them is the mark of a true marketing genius. Whether you are a business owner or marketer, the strategies in this book will inspire you to take advantage of data-driven analytics to increase your sales leads and build brand engagement. This book is for you if you feel you are on a bumpy course in your marketing campaign, or would like to get your feet wet in the digital marketing landscape. You will come away feeling enlightened regarding all the marketing jargon, with a clearer perspective on what you should do to excel in the digital landscape.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, CY, CZ, D, DK, EW, E, FIN, F, GR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Candid Creation Publishing LLP
• Erscheinungstermin: 28. September 2015
• Englisch
• ISBN-13: 9789810967550
• Artikelnr.: 48502176

Autorenporträt

An online marketing veteran, Leonard Tan's expertise in the industry stems from his stint at Yahoo SEA, where he was instrumental in relaunching its Sponsored Results platform in 2004. The first and only individual conferred by Yahoo as its Certified Search Ambassador, Leonard founded PurpleClick Media Pte Ltd in 2006. His passion and talent for online marketing fuelled PurpleClick's growth, driving it to become a leading online search marketing agency in a few short years.