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Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: * The ins and outs of this brave new world of digital marketing * The specific techniques needed to…mehr
Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: * The ins and outs of this brave new world of digital marketing * The specific techniques needed to achieve high customer engagement * The modern innovations that help you outperform the competition * The best targeting and positioning practices for today's digital era * How customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential With the authors' decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.
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Larry Weber (Boston, MA) is Chairman and CEO of Racepoint Global, an advanced marketing services agency. He is the founder of Weber Shandwick and MITX, the world's largest Internet marketing association, and the author of four previous books on marketing, technology, and leadership. www.racepointglobal.com Lisa Leslie Henderson (Boston, MA) writes, teaches, and consults on the changing face of marketing, creativity and innovation, and social entrepreneurship. This is the second book upon which she has collaborated with Larry Weber. www.lisalesliehenderson.com
Inhaltsangabe
Educational Policy and Accreditation Standards (EPAS) and Case Studies Crosswalk xi Case Study Topic Areas Matrix xv Preface xix Acknowledgments xxiii About the Editor xxv Contributors xxvii Part I Case Studies in Generalist Practice 1 Case Study 1-1 Using the Ecological Model in Generalist Practice: Life Transitions in Late Adulthood 5 Shirley Patterson, Jan Jess, and Craig Winston LeCroy Case Study 1-2 Finding Resources: Case Management With Childhood Chronic Illness 13 Kathy L. Lortie Case Study 1-3 A Strengths-Focused Approach to Community Development 21 Jeannine K. Chapelle Part II Case Studies in Integrating Theory and Practice 31 Case Study 2-1 Social Work Practice From an Ecological Perspective 35 Barbra Teater Case Study 2-2 Social Learning Theory in the Treatment of Phobic Disorders 45 Bruce A. Thyer Case Study 2-3 Relational Theory With a Young Adult Experiencing Interpersonal Problems 55 Joseph Walsh Case Study 2-4 Using a Family Systems Approach With the Adoptive Family of a Child With Special Needs 65 Martha Morrison Dore Part III Case Studies in Child and Family Welfare 75 Case Study 3-1 Clinical Social Work in an Interdisciplinary Team: An Adolescent Inpatient Psychiatry Case 79 Catherine Sammons Case Study 3-2 Family Drug Court 87 Chris Swenson-Smith and Yesenia Campos Case Study 3-3 Child Welfare Supervision Case Study 97 Cynthia A. Lietz Case Study 3-4 Challenging the Tradition: In Some Families, Violence Is a Way of Life 107 Steven Krugman Part IV Case Studies in Family Therapy 113 Case Study 4-1 Homebuilders: Helping Families Stay Together 115 Nancy Wells Gladow, Peter J. Pecora, and Charlotte Booth Case Study 4-2 Humanizing the Impossible Case: Engaging the Power of a Family-Larger Systems Intervention 129 Jay Lappin and John VanDeusen Case Study 4-3 Completing Brad's Dreams 137 David Eddy Part V Case Studies in Treating Adult Problems 141 Case Study 5-1 Nightshift 143 Carl Oekerman Case Study 5-2 Individual Treatment of Depression Using Cognitive Therapy 151 Brent B. Geary Case Study 5-3 Jasmika, the Docs, and Me: A Short Story With a Happy Ending About Partnership, Collaboration, Social Work, and Psychiatric Medication 159 Kia J. Bentley Case Study 5-4 Beyond Just Words: Multisensory Interventions Can Heighten Therapy's Impact 171 Danie Beaulieu Case Study 5-5 Treatment of Depression and Coping With Chronic Pain Through Mindfulness-Oriented Recovery Enhancement 181 Amber Kelly and Eric Garland Part VI Case Studies in Preventing Problems and Developing Resourcefulness 189 Case Study 6-1 A Group-Based Approach to Stress Management 191 Randy Magen Case Study 6-2 Mediation and Facilitation: Alternatives to the Adversarial Process of Conflict Resolution in Child Welfare Cases 205 Susan K. Parnell Case 6-3 Project Home Base: How Berto Came Indoors After 20 Years of Sidewalk Sleeping 217 Catherine Sammons Case Study 6-4 Treating Geriatric Depression in the Context of Caregiving 225 Kristen Gustavson Case Study 6-5 The Go Grrrls Program: Universal Prevention for Early Adolescent Girls 235 Craig Winston LeCroy Part VII Case Studies in Group Work 249 Case Study 7-1 A Mutual Aid Support Group for Persons With AIDS in Early Substance Abuse Recovery 253 Lawrence Shulman Case Study 7-2 A Group for Relatives and Friends of the Institutionalized Aged 267 Toby Berman-Rossi and Alex Gitterman Case Study 7-3 A Social Skills Group for Children 281 Craig Winston LeCroy Case Study 7-4 Group Work With Men Who Batter 291 Richard M. Tolman and Larry Bennett Part VIII Case Studies in Diversity 301 Case Study 8-1 The Case of Ruth and Janice 305 Deana F. Morrow and Frances E. Tack Case Study 8-2 Counseling an Interracial Couple 313 Man-Keung Ho Case Study 8-3 Working With the Urban Poor 319 Myrtle Parnell and Jo VanderKloot Case Study 8-4 Highlighting the Role of Cross-Cultural Competence in Ethically Sound Practice 329 Kathleen Cox, Nancy Sullivan, Jennifer Reiman, and Cher Vang Part IX Case Studies in Using Practice Evaluation 337 Case Study 9-1 Evaluating the Treatment of a Sexually Assaulted Child 341 Betty J. Blythe Case Study 9-2 Doing Family Therapy With an Acting-Out Adolescent: Using Rapid Assessment Tools in Clinical Practice 349 Kevin Corcoran and Kristin Beers Case Study 9-3 Practice Evaluation Methods: Practical Variations on a Theme 357 Paula S. Nurius and Sara Green Case Study 9-4 Becoming Evidence-Based: A Social Work Agency's Effort to Move Research Into Practice 369 Jennifer L. Bellamy Key Words 381 Index 385
Educational Policy and Accreditation Standards (EPAS) and Case Studies Crosswalk xi Case Study Topic Areas Matrix xv Preface xix Acknowledgments xxiii About the Editor xxv Contributors xxvii Part I Case Studies in Generalist Practice 1 Case Study 1-1 Using the Ecological Model in Generalist Practice: Life Transitions in Late Adulthood 5 Shirley Patterson, Jan Jess, and Craig Winston LeCroy Case Study 1-2 Finding Resources: Case Management With Childhood Chronic Illness 13 Kathy L. Lortie Case Study 1-3 A Strengths-Focused Approach to Community Development 21 Jeannine K. Chapelle Part II Case Studies in Integrating Theory and Practice 31 Case Study 2-1 Social Work Practice From an Ecological Perspective 35 Barbra Teater Case Study 2-2 Social Learning Theory in the Treatment of Phobic Disorders 45 Bruce A. Thyer Case Study 2-3 Relational Theory With a Young Adult Experiencing Interpersonal Problems 55 Joseph Walsh Case Study 2-4 Using a Family Systems Approach With the Adoptive Family of a Child With Special Needs 65 Martha Morrison Dore Part III Case Studies in Child and Family Welfare 75 Case Study 3-1 Clinical Social Work in an Interdisciplinary Team: An Adolescent Inpatient Psychiatry Case 79 Catherine Sammons Case Study 3-2 Family Drug Court 87 Chris Swenson-Smith and Yesenia Campos Case Study 3-3 Child Welfare Supervision Case Study 97 Cynthia A. Lietz Case Study 3-4 Challenging the Tradition: In Some Families, Violence Is a Way of Life 107 Steven Krugman Part IV Case Studies in Family Therapy 113 Case Study 4-1 Homebuilders: Helping Families Stay Together 115 Nancy Wells Gladow, Peter J. Pecora, and Charlotte Booth Case Study 4-2 Humanizing the Impossible Case: Engaging the Power of a Family-Larger Systems Intervention 129 Jay Lappin and John VanDeusen Case Study 4-3 Completing Brad's Dreams 137 David Eddy Part V Case Studies in Treating Adult Problems 141 Case Study 5-1 Nightshift 143 Carl Oekerman Case Study 5-2 Individual Treatment of Depression Using Cognitive Therapy 151 Brent B. Geary Case Study 5-3 Jasmika, the Docs, and Me: A Short Story With a Happy Ending About Partnership, Collaboration, Social Work, and Psychiatric Medication 159 Kia J. Bentley Case Study 5-4 Beyond Just Words: Multisensory Interventions Can Heighten Therapy's Impact 171 Danie Beaulieu Case Study 5-5 Treatment of Depression and Coping With Chronic Pain Through Mindfulness-Oriented Recovery Enhancement 181 Amber Kelly and Eric Garland Part VI Case Studies in Preventing Problems and Developing Resourcefulness 189 Case Study 6-1 A Group-Based Approach to Stress Management 191 Randy Magen Case Study 6-2 Mediation and Facilitation: Alternatives to the Adversarial Process of Conflict Resolution in Child Welfare Cases 205 Susan K. Parnell Case 6-3 Project Home Base: How Berto Came Indoors After 20 Years of Sidewalk Sleeping 217 Catherine Sammons Case Study 6-4 Treating Geriatric Depression in the Context of Caregiving 225 Kristen Gustavson Case Study 6-5 The Go Grrrls Program: Universal Prevention for Early Adolescent Girls 235 Craig Winston LeCroy Part VII Case Studies in Group Work 249 Case Study 7-1 A Mutual Aid Support Group for Persons With AIDS in Early Substance Abuse Recovery 253 Lawrence Shulman Case Study 7-2 A Group for Relatives and Friends of the Institutionalized Aged 267 Toby Berman-Rossi and Alex Gitterman Case Study 7-3 A Social Skills Group for Children 281 Craig Winston LeCroy Case Study 7-4 Group Work With Men Who Batter 291 Richard M. Tolman and Larry Bennett Part VIII Case Studies in Diversity 301 Case Study 8-1 The Case of Ruth and Janice 305 Deana F. Morrow and Frances E. Tack Case Study 8-2 Counseling an Interracial Couple 313 Man-Keung Ho Case Study 8-3 Working With the Urban Poor 319 Myrtle Parnell and Jo VanderKloot Case Study 8-4 Highlighting the Role of Cross-Cultural Competence in Ethically Sound Practice 329 Kathleen Cox, Nancy Sullivan, Jennifer Reiman, and Cher Vang Part IX Case Studies in Using Practice Evaluation 337 Case Study 9-1 Evaluating the Treatment of a Sexually Assaulted Child 341 Betty J. Blythe Case Study 9-2 Doing Family Therapy With an Acting-Out Adolescent: Using Rapid Assessment Tools in Clinical Practice 349 Kevin Corcoran and Kristin Beers Case Study 9-3 Practice Evaluation Methods: Practical Variations on a Theme 357 Paula S. Nurius and Sara Green Case Study 9-4 Becoming Evidence-Based: A Social Work Agency's Effort to Move Research Into Practice 369 Jennifer L. Bellamy Key Words 381 Index 385
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