Marc K. Peter

The Digital Transformation Canvas (eBook, ePUB)

• Format: ePub

Produktbeschreibung

How to build a digital transformation roadmap for your organisation

If you don't know where to start with digital transformation, this practical and comprehensive book is your master plan. Guiding you through 7 action fields of digital transformation, with multiple checklists and templates, you'll be able to build a digital roadmap for your organisation.

Helping you to work with teams to drive a bottom-up strategy, you'll also be able to agree on key strategic initiatives with senior management for a top-down approach.

Suitable for anyone leading a digital transformation initiative, whatever your sector or organisation, you'll also discover engaging case studies and over 80 illustrations.

"It's a must-have in your professional library, and it will be your go-to reference as you navigate the ever-evolving landscape of digital business." Ljubica Radoicic, Director of Marketing and Customer Success APAC at Autodesk

"Marc K Peter provides highly practical templates and checklists for organisations to develop their digital business strategy." Uttam Tripathi, Head of Global Developer Programs at Google

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Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 272
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 25. April 2024
• Englisch
• ISBN-13: 9781292734293
• Artikelnr.: 70529438

Autorenporträt

Prof Marc K Peter has over thirty years of experience in (digital) strategy, technology, sales, and marketing, and has worked for both SMEs as well as large corporations, including eBay, E*TRADE and LexisNexis (RELX) in Switzerland, Australia, and the UK.

Further information about the author: https://marcpeter.com/

Inhaltsangabe

1. Why you need this book
2. Why you need a digital transformation plan
3. What to consider for your digital transformation strategy
4. The seven action fields of digital transformation
o a. Field 1: Customer centricity
o b.Field 2: New technologies
o c. Field 3: Data and the cloud
o d. Field 4: New strategies and business models
o e. Field 5: Process management
o f. Field 6: Digital leadership and culture
o g. Field 7: Digital marketing
5. Digital transformation step by step
6. How to avoid blockers and succeed
7. Appendix: Download links digital transformation toolkit