The Content
- digital controlling
- current trends in digital transformation in controlling
- business intelligence in controlling
- business analytics in controlling
- big data visualization
- controlling competence profile
- use cases from SAP SE, Gebrüder Weiss GmbH, Swiss Radio and Television (SRF), Ticketcorner AG, Siemens Schweiz AG, and Zalando SE, among others.
The Editors Prof. Dr. Imke Keimer is Professor of Business Analytics at the Institute of Financial Services Zug IFZ at the Lucerne School of Business. Imke Keimer researches and teaches in the areas of digitalization in controlling, financial risk management, and business analytics. She is the head of the MSc International Financial Management programme.
Prof Dr Ulrich Egle is Professor of Digital Performance Management at the Institute of Financial Services Zug IFZ of the Lucerne School of Business. After studying technically oriented business administration at the University of Stuttgart, he earned his doctorate at the Institute of Information Systems at the University of Bern. He supports companies in the digital transformation of business models and on the topic of digital finance transformation.
This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
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