Bradley E. Wiggins

The Discursive Power of Memes in Digital Culture (eBook, ePUB)

Ideology, Semiotics, and Intertextuality

• Format: ePub

Produktbeschreibung

This book explores cases of consumer activism and cultural, economic, and political critique levied by the purposeful production and consumption of internet memes.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 180
• Erscheinungstermin: 25. Februar 2019
• Englisch
• ISBN-13: 9780429960499
• Artikelnr.: 55439468

Autorenporträt

Dr. Bradley E. Wiggins is an associate professor and head of the media communications department at Webster Vienna Private University. His investigations of digital culture and discourse involve research on internet memes, social media, and fake news. Additional research includes game and simulation-based learning, intercultural and strategic communication.

Inhaltsangabe

Preface/Foreword 1. Dawkins Revisited: A Brief History of the Term Meme
and its Function 2. The Discursive Power of Memes in Digital Culture 3.
Memes as Genre 4. Political Memes 5. Commercially-Motivated Strategic
Messaging and Internet Memes 6. Audience 7. Identity 8. Internet Memes as a
Form of...Art? Postface/Afterword