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Knowing the place you are about to visit it is even more important when those places are Dubai and the United Arab Emirates. Dubai is a dynamic reality that grows at impressive rates, an intriguing city, full of charm and full of amazing surprises. A City born only a few decades ago from the desert that has earned a place in the spotlight as The City of Records. A metropolis where traditions, Arab culture and innovation combine in a multitude of ways, to require a guide to better understand how to deal with it and know its pros and cons. Here is where the idea of writing The Dubai Phenomenon, the impossible becomes possible.