·Get a grip on why culture matters and the effect it has on success.
·Understand, define and measure their organisation's culture.
·Position their organisation's culture: aligning it with the business strategy.
·Avoid the common mistakes of "culture change" programmes.
·Keep their culture dynamic, responsive and resourceful.
Full of real life example from companies as diverse as Ikea, GE, Microsoft, Google, eBay, McDonalds, Procter & Gamble, Unilever, Wal-Mart and Tesco, the book also includes a series of wide-ranging practical exercises that will help managers analyse and make their organisation's culture a powerful driver of success.
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