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"This is a fascinating and erudite study of Edwardian picture postcards. Professor Gillen sharpens her focus on the messages these cards convey and what they can tell us about those who sent them and those that read them with an approach that is both scholarly and entertaining. The focus - on a collection of 3000 cards - produces some compelling narratives of social history based on an expert use of the analytical techniques available to researchers in the field of literacy studies. Gillen skillfully refracts these insights through an understanding of contemporary social media to highlight the continuities and discontinuities of everyday writing practices and to draw attention to the revolutionary impact that new communication technologies can have. The result is impressive - a readable and instructive account that makes a significant contribution to the cultural history of writing." - Guy Merchant, Emeritus Professor, Sheffield Hallam University, UK.