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Master's Thesis from the year 2022 in the subject Pedagogy - Media Pedagogy, grade: 4 (A), University of Zambia, course: Master in Managenent strategy, language: English, abstract: The study's primary goal is to ascertain how Facebook usage affects students' academic performance at the University of Zambia (UNZA) postgraduate Campus. Using a descriptive mixed method, this study analyzes a sample of five fifty-three (533) students' survey responses collected using Microsoft Teams and lecturers’ interviews on the effect of Facebook use among students' academic performance and measures these results against similar studies. Reasons for Facebook usage were found to play the most positive significant role in students' academic performance, while Facebook usage and improved academic performance through Facebook use showed a negative correlation on students' academic performance. The study answers the correlation between why students use Facebook and their academic performance. Further studies are needed to establish how Facebook usage can be incorporated for educational use and social and educational purposes.