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Essay from the year 2016 in the subject American Studies - Culture and Applied Geography, grade: 1,3, ESCP Europe Business School - Campus Madrid, language: English, abstract: In this thesis the election campaign of the 37th President of the United States Richard Milhous Nixon 1968 is examined. Nixon’s election campaign was successful and is therefore relevant to analyze. At first, the significant background story of Nixon’s political career is presented including the main players. This is followed by the answering, why his campaign to the 37th nominee of the United States president was effective and how the marketing strategies worked efficiently. In detail, it is examined whether some parts of the campaigns were successful and which statements he held wrongly. In the final stage of this thesis, a conclusion of Nixon’s fight for the presidency is drawn.