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WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category In a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar…mehr
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category
In a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation?
The answer is to be human. In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today's consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy's, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.
This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to; they want to be engaged.
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Autorenporträt
Carlos Gil is based in Jacksonville, Florida and is an international keynote speaker and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands. Gil's work is featured by Social Media Examiner, Inc. and Entrepreneur Magazine in addition to dozens of trade publications. As a social media consultant, Gil has worked with notable Fortune 500 clients, including Hertz, DocuSign, Western Union, Fiverr, Kay Jewelers and Green Dot Bank. As an influencer, Gil has been hired for campaigns in partnership with Nationwide Insurance, Facebook, Snapchat, MGM Resorts, Southwest Airlines and WeWork.
Inhaltsangabe
Chapter 01: Marketing is dead; Chapter 02: Stranded in a digital ocean; Chapter 03: How to be savage AF like Randy; Chapter 04: Don't be mad at Facebook You just suck at marketing; Chapter 05: Swipe right Sales and marketing is no different from finding your match on Tinder; Chapter 06: Growth hacking your way to greatness; Chapter 07: The celebrity effect Key lessons marketers need to learn from A list celebrities; Chapter 08: Transforming your advocates into the faces of your brand; Chapter 09: Bringing it all together; Chapter 10: The power of personality and persuasion; Chapter 11: Judgment day The battle of AI versus humans; Chapter 12: As social media evolves, marketers must evolve or die; Chapter 13: Marketing in a post pandemic society
Chapter - 01: Marketing is dead;
Chapter - 02: Stranded in a digital ocean;
Chapter - 03: How to be savage AF - like Randy;
Chapter - 04: Don't be mad at Facebook - You just suck at marketing;
Chapter - 05: Swipe right - Sales and marketing is no different from finding your match on Tinder;
Chapter - 06: Growth hacking your way to greatness;
Chapter - 07: The celebrity effect - Key lessons marketers need to learn from A-list celebrities;
Chapter - 08: Transforming your advocates into the faces of your brand;
Chapter - 09: Bringing it all together;
Chapter - 10: The power of personality and persuasion;
Chapter - 11: Judgment day - The battle of AI versus humans;
Chapter - 12: As social media evolves, marketers must evolve or die;
Chapter - 13: Marketing in a post-pandemic society
Chapter 01: Marketing is dead; Chapter 02: Stranded in a digital ocean; Chapter 03: How to be savage AF like Randy; Chapter 04: Don't be mad at Facebook You just suck at marketing; Chapter 05: Swipe right Sales and marketing is no different from finding your match on Tinder; Chapter 06: Growth hacking your way to greatness; Chapter 07: The celebrity effect Key lessons marketers need to learn from A list celebrities; Chapter 08: Transforming your advocates into the faces of your brand; Chapter 09: Bringing it all together; Chapter 10: The power of personality and persuasion; Chapter 11: Judgment day The battle of AI versus humans; Chapter 12: As social media evolves, marketers must evolve or die; Chapter 13: Marketing in a post pandemic society
Chapter - 01: Marketing is dead;
Chapter - 02: Stranded in a digital ocean;
Chapter - 03: How to be savage AF - like Randy;
Chapter - 04: Don't be mad at Facebook - You just suck at marketing;
Chapter - 05: Swipe right - Sales and marketing is no different from finding your match on Tinder;
Chapter - 06: Growth hacking your way to greatness;
Chapter - 07: The celebrity effect - Key lessons marketers need to learn from A-list celebrities;
Chapter - 08: Transforming your advocates into the faces of your brand;
Chapter - 09: Bringing it all together;
Chapter - 10: The power of personality and persuasion;
Chapter - 11: Judgment day - The battle of AI versus humans;
Chapter - 12: As social media evolves, marketers must evolve or die;
Chapter - 13: Marketing in a post-pandemic society
Rezensionen
"Carlos Gil is a marketing visionary who I am proud to call a "friend." His book is in a league of its own." Jeff "Ja Rule" Atkins, Rapper, Entrepreneur
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