Bringing together leading experts in the comparative law and consumer law domain, the book discusses the impact of the 2005 Unfair Commercial Practices Directive, or UCPD, and whether the many possible issues identified at its inception have been borne out in practice. The volume examines the various policy developments, the growing body of case law, the decisions of relevant national enforcement authorities, as well as the legislative debates which have surrounded the implementation of the UCPD in Member States.
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