Sharon Rothman

The Fashion Designer's Sketchbook (eBook, PDF)

Inspiration, Design Development and Presentation

• Format: PDF

Produktbeschreibung

The Fashion Designer's Sketchbook is a must-have resource for both fashion students and practising designers who wish to learn new ways of generating design ideas in order to create successful fashion collections, and who wish to develop their own creative aesthetic. It demonstrates how the fashion design sketchbook serves as a crucial creative tool for professional development - and a valuable portfolio of design work to present to potential employers.

This book identifies four distinct types of creative journal, each representing a different phase in the design process: the inspiration diary, the working journal, the presentation journal and the design log; and it explores how one develops out of the other, each stage in the idea generation process moving the process forward organically from discovery, to direction, to design development and delivery.

The Fashion Designer's Sketchbook shows readers how to turn their sketchbooks into source books; how to generate design ideas from everyday experience; explores multiple ways of presenting and arranging elements within pages; details digital search and storage techniques as well as bulletin board journalling; and provides exercises to improve readers' illustration skills and enquiry, promoting in-store sketching and visual analysis to focus awareness of design aesthetics, taste levels and design vision. The book also explores the need to address market realities, consumer profiles and trend analysis, and shows how to build design collections based on target customer demographics and different markets.

Beautifully illustrated and filled with a vast range of inspirational and full-colour design illustrations, The Fashion Designer's Sketchbook also features interviews with designers and industry experts. With a strong emphasis on exploratory design, this exciting resource provides readers with stimulating exercises designed to enable readers' sketchbook work and their creative vision to shine.

Produktdetails

• Verlag: Bloomsbury UK eBooks
• Seitenzahl: 216
• Erscheinungstermin: 28. Januar 2016
• Englisch
• ISBN-13: 9781474213066
• Artikelnr.: 59742406

Autorenporträt

Sharon Rothman is an Adjunct Professor at th eFashion Institute of Technology, New York City, with over 20 years experience in teaching award-winning students in Fashion Design Art and producing the biannual ArtSpecialization / AAS Exhibit.

As a fashion illustrator, Rothman has contributed to fashionart style for over 40 years, as senior staff artist for retail as well as her own Rothman Studios accounts. Through the Graphic Artist's Guild, her donations to fashion illustration include authoring the Pricing and Ethical Guidelines for Fashion Illustration,
founding the Fashion Roundtable networking committee andinitiating the Lifetime Achievement Award for outstanding fashion illustration.

Inhaltsangabe

Table of Contents Chapter 1: Introduction to the Fashion Designer's Sketchbook Telling your design story
Interview: Andora Whitfield
Interview: Daniel Roseberry Chapter 2: Pre-Design: Your Inspiration Sketchbook Creativity, Originality and Inspiration
Your cultural universe
Exercise 1: Building a Fabric Archive
Putting It All Together
Exercise 2: Your Own Remix
Sketching in the Moment
Exercise 3: Research Sketching
Transition to Design
Exercise 4: Visual Storytelling/ Mind Mapping
Interview: Scott Nylund
Interview: Renaldo Barnette Chapter 3: Market Research: Your Design Direction Your design philosophy
Exercise 5: Visualizing Your Design Philosophy
Identifying your customer
Exercise 6: Your Key Fashion Message
Targeting your market
Exercise 7: Market and customer analysis
Visualizing your design direction
Interview: Naama Doktofsky
Interview: Daniel Silverstein Chapter 4: Design Development: The Process Sketchbook Sketchbook options
Sketchbook criteria
Design Direction to Plan of Action
Exercise 9: Your Design Plan
Translating Concept into Design
Conveying Theme in Color and Fabric
Exercise 10: Conveying Theme in Color and Fabric
Design Development: The Main Event
Exercise 11: Design Development
The Edit: Shaping a Cohesive Collection
Exercise 12: Collection Edit
Interview: Lauren Sehner
Interview: Matthew Harwoodstone Chapter 5: Presentation Sketchbook Presentation Sketchbook Considerations
Content Edit for Presentation Sketchbook
Content Presentation
Spatial Dynamics
The Working Sketch
Exercise 13: Process Sketch to Working Sketch
Sequencing Plan
Exercise 14: Presentation Sequencing Plan
Interview: Peter Do
Interview: Kieran Dallison Chapter 6: Innovative/Interactive Sketchbooks The Elements of Invention
Designing a Sustainable Future
Interview:Sonja Nesse
Interview: Sunghee Bang Resources
Acknowledgements
Picture Credits
Index