Tim Jackson, David Shaw

The Fashion Handbook (eBook, PDF)

• Format: PDF

Produktbeschreibung

This indispensable guide to the fashion industry, has case studies, interviews and profiles, chapters by leading experts on specialist topics and offers expert advice on careers in fashion retailing with a unique overview of the fashion industry.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 240
• Erscheinungstermin: 20. September 2004
• Englisch
• ISBN-13: 9781134521128
• Artikelnr.: 39937680

Autorenporträt

Tim Jackson is a Principal Lecturer at The London College of Fashion specialising in fashion marketing and luxury. He has produced a number of publications relating to these topics including Mastering Fashion Buying and Merchandising Management. Following a career in the fashion industry, he regularly commentates on fashion business issues across various broadcast media. He was awarded 'Best Journalist' by the European Luxury Marketing Council in association with The Wall Street Journalat the Luxuria 2010 awards.

David Shaw currently works as both a freelance buying and marketing consultant and as an academic at The London College of Fashion, having worked for 20 years in the fashion industry for companies such as Top Shop, Dorothy Perkins, Principles, Burtons, Debenhams, Dolcis and Bertie. He is the co-author of Mastering Fashion Buying and Merchandising Management.

Inhaltsangabe

1. The Nature of the Clothing and Textile Industries: Structure, Context
and Processes 2. Analysing Fashion 3. Fashion Design 4. Global Luxury
brands 5. Fashion Clothing Manufacture 6. Fashion Retailing 7. Fashion
Buying and Merchandising 8. Fashion Journalism 9. Fashion PR and Styling
10. Careers in Fashion Retailing 11. The Future for Fashion