Vaughan Evans

The FT Guide to the Gurus: Strategy - The Top 20 Strategic Thinkers and What They Can Do For You (eBook, ePUB)

Includes Clayton Christensen, Jim Collins, Kim & Mauborgne, Michael Porter and many more

• Format: ePub

Produktbeschreibung

Clayton Christensen, Jim Collins, Malcolm Gladwell, Michael Porter, Kim and Mauborgne, Richard Rumelt... These are just some of the gurus featured in this 20-minute speed-read on the biggest movers and shakers in strategic thinking.

Quick, fun, self-contained... This is the perfect way to get a solid grounding into management literature without the backache.

The FT Guide to the Gurus: Strategy is structured into four areas, each of which contains ideas from four to six pathbreaking strategy gurus:

• Goals and Objectives
• Business Strategy
• Corporate Strategy
• Innovation

Learn more about their big ideas and find out how they can change the way you do business today.

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Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 37
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 19. Februar 2014
• Englisch
• ISBN-13: 9781292009292
• Artikelnr.: 40344031

Autorenporträt

Vaughan Evans is an independent strategy consultant (www.managingstrategicrisk.com) with a background in industry economics. He worked at management and technology consultants Arthur D. Little and at investment bank Bankers Trust. Vaughan graduated from Cambridge and has a Sloan Fellowship with distinction from London Business School. He is the author of four previous books, including the best-selling Financial Times Essential Guide to Writing a Business Plan.