Vladimir Antchak, Olivia Ramsbottom

The Fundamentals of Event Design (eBook, PDF)

• Format: PDF

Produktbeschreibung

The Fundamentals of Event Design aims to rethink current approaches to event design and production. The textbook explores the relationship between event design and multiple visitor experiences, as well as interactivity, motivation, sensory stimuli, and co-creative participation.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 212
• Erscheinungstermin: 5. Dezember 2019
• Englisch
• ISBN-13: 9781351142076
• Artikelnr.: 58338318

Autorenporträt

Vladimir Antchak is Senior Lecturer in Applied Management at the University of Derby, UK. His research interests focus on event portfolio design and management, place experience, destination branding and strategic storytelling. He has over ten years of experience in events management, including organisation of business forums and conferences, cultural exhibitions, international business visits and presentations. The geography of his completed projects includes Austria, Germany, Italy, the Netherlands and Russia.

Olivia Ramsbottom is Senior Lecturer in Business and Management at the University of Derby, UK. She has significant project and event management experience in various organisations, from a membership body to a university. She is also an experienced trainer and consultant, offering workable solutions to make business improvements, as well as recommending and carrying out appropriate staff training and development activities. Her areas of expertise are in strategic, project and people management, and her research focuses on the transferability of management skills from general concepts to specific application.

Inhaltsangabe

1. Event Design Unpacked 2. Events as an Experience Industry 3. Event
Experience 4. Storytelling and Event Concepting 5. Atmospherics and
Servicescapes 6. Five Senses in Event Design (by S.Jones and V.Antchak) 7.
Interactive Technologies 8. Pragmatic Team Management 9. Project Management
Tools and Budgeting 10. Pitching and Winning 11. Creative Marketing (by
V.Gorchakova) 12. Environmentally Sustainable Event Design (by A.Julien and
C.Mackay)