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Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals of Graphic Design has been fully updated to reflect the changes in today's technologies and graphic design practice. With a new section expanding the coverage of digital design tools and new material on social media, apps plus more on design for the Web, the book gives students a unique overview of what graphic designers do and how they work, historical influences on the field, and coverage of design thinking and the production process.
Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals of Graphic Design has been fully updated to reflect the changes in today's technologies and graphic design practice. With a new section expanding the coverage of digital design tools and new material on social media, apps plus more on design for the Web, the book gives students a unique overview of what graphic designers do and how they work, historical influences on the field, and coverage of design thinking and the production process.
Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging.
He currently teaches the Graphic Design BA at the University of Brighton.
Inhaltsangabe
Introduction Graphic design as a discipline What is graphic design? What is a graphic designer? Group structures and working methods Graphic design today Influences and creative elements Graphic design: art or craft? Industrialisation Technology Typography Consumerism Identity and branding Social responsibility Modernism and postmodernism Nostalgia and rhetoric Semiotics Vernacular The graphic design process The brief Articulating design Sources of inspiration Design as problem solving Creative thinking Wit and humour Layers of meaning Development and experimentation Art direction Prototyping Commissioning art Delivering the message Print Direct mail and digital marketing Information design Packaging Screen design Environmental design Procuring work Self-promotion Portfolios The production process Basic tools Digital tools Specialist colour File formats Print finishing Glossary Organisations and online resources Index Acknowledgements
Introduction Graphic design as a discipline What is graphic design? What is a graphic designer? Group structures and working methods Graphic design today Influences and creative elements Graphic design: art or craft? Industrialisation Technology Typography Consumerism Identity and branding Social responsibility Modernism and postmodernism Nostalgia and rhetoric Semiotics Vernacular The graphic design process The brief Articulating design Sources of inspiration Design as problem solving Creative thinking Wit and humour Layers of meaning Development and experimentation Art direction Prototyping Commissioning art Delivering the message Print Direct mail and digital marketing Information design Packaging Screen design Environmental design Procuring work Self-promotion Portfolios The production process Basic tools Digital tools Specialist colour File formats Print finishing Glossary Organisations and online resources Index Acknowledgements
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