The Future of Excellence in Public Relations and Communication Management (eBook, PDF)

Challenges for the Next Generation
Redaktion: Toth, Elizabeth L.

• Format: PDF

Produktbeschreibung

The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public relations field. In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed. They present research that advances excellence theories, adds new dimensions and directions to the excellence theories, and shows how the excellence study has moved on to a global stage. Toth and her colleagues challenge future researchers to continue the theory-building that will lead to understand how strategic public relations management contributes to organizations and society. Public relations and communication management scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely from the work included here.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 656
• Erscheinungstermin: 4. März 2009
• Englisch
• ISBN-13: 9781135250690
• Artikelnr.: 42719153

Autorenporträt

Elizabeth L. Toth

Inhaltsangabe

Contents: Preface. Introduction. Part I: Excellence: The Practitioner's
Responsibility. L. Hon, How Public Relations Knowledge Has Entered Public
Relations Practice. Part II: Advances in Understanding Excellence and
Communication. C.H. Spicer, Collaborative Advocacy and the Creation of
Trust: Toward an Understanding of Stakeholder Claims and Risks. R.L. Heath,
Management Through Advocacy: Reflection Rather Than Domination. D.W.
Stacks, M.L. Watson, Two-Way Communication Based on Quantitative Research
and Measurement. K.D. Plowman, Public Relations, Conflict Resolution, and
Mediation. Y. Rhee, Interpersonal Communication as an Element of
Symmetrical Public Relations: A Case Study. P. Murphy, Coping With an
Uncertain World: The Relationship Between Excellence and Complexity
Theories. Part III: Advances in Understanding Excellence and Management.
B. Steyn, Contribution of Public Relations to Organizational Strategy
Formulation. M. Sung, Toward a Model of Scenario Building From a Public
Relations Perspective. U. Ströh, An Alternative Postmodern Approach to
Corporate Communication Strategy. B.K. Berger, Public Relations and
Organizational Power. Y-H. Huang, A Revisit of Symmetrical
Communication From an International Perspective: Status, Effect, and Future
Research Directions. J. Scott, Relationship Measures Applied to Practice.
S.A. Bowen, The Extent of Ethics. K. Hallahan, Integrated Communication:
Implications for Public Relations Beyond Excellence. Part IV: Advances in
Program Planning and Its Evolutions in the New Century. L. Aldoory, B-L.
Sha, The Situational Theory of Publics: Practical Applications,
Methodological Challenges, and Theoretical Horizons. D.R. Holtzhausen,
Activism. B-L. Sha, R.L. Ford, Redefining "Requisite Variety": The
Challenge of Multiple Diversities for the Future of Public Relations
Excellence. L. Aldoory, Reconceiving Gender for an "Excellent" Future in
Public Relations Scholarship. L.M. Hagan, For Reputation's Sake: Managing
Crisis Communication. Part V: Conditions for Global Excellence in Public
Relations and Communication Management. C-J.F. Hung, Toward the Theory of
Relationship Management in Public Relations: How to Cultivate Quality
Relationships? Y-R.R. Chen, Effective Government Affairs in China:
Antecedents, Strategies, and Outcomes of Government Affairs. K. Sriramesh,
The Relationship Between Culture and Public Relations. A. Tkalac, The
Application of Situational Theory in Croatia. R.I. Wakefield, A
Retrospective on World Class: The Excellence Theory Goes International.
Part VI: Challenges to Educators. D.K. Wright, J.V.S. Turk, Public
Relations Knowledge and Professionalism: Challenges to Educators and
Practitioners. M.P. Russell, An Education Model to Prepare for Excellence
in Public Relations: A Case Study of the Syracuse University Limited
Residency/Distance Learning Master's Program in Communications Management.