David Aaker

The Future of Purpose-Driven Branding (eBook, ePUB)

Signature Programs that Impact & Inspire Both Business and Society

• Format: ePub

Produktbeschreibung

Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteeringthe world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.

As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society. According to Aaker, the future of branding demands that businesses:

• Create a purpose and culture that nurtures social and environmental efforts
• Create signature programs to carry that message
• Build strong signature brands in part with five branding Must Dos
• Use the signature brands to advance a business to get their endorsement and access to their resources

The Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers.

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Produktdetails

• Verlag: Morgan James Publishing
• Erscheinungstermin: 6. September 2022
• Englisch
• ISBN-13: 9781631959899
• Artikelnr.: 65448876

Autorenporträt

Hailed the Father of Modern Branding, David Aaker is Vice Chairman of Propheta consultancy that helps clients unlock uncommon growth in the face of disruptionand the creator of the Aaker Model™. Aaker has written eighteen books that address elements of branding and innovation in business, providing essential resources such as Aaker on Branding, Building Strong Brands, and Creating Signature Stories. Outside of his published works, Aaker's writing can be found on Prophet's blog, where he shares timely business topics with thousands of readers. He currently resides near San Francisco, California.