Mary Alice Shaver, Soontae An

The Global Advertising Regulation Handbook (eBook, PDF)

• Format: PDF

Produktbeschreibung

This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information.

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Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 256
• Erscheinungstermin: 18. Dezember 2014
• Englisch
• ISBN-13: 9781317456599
• Artikelnr.: 42042310

Autorenporträt

Authored by Shaver, Mary Alice; An, Soontae

Inhaltsangabe

Introduction
Part I North America
Chapter 1 Canada, Soontae An
Chapter 2 Mexico, Mercedes Medina
Chapter 3 The United States, Soontae An
Part II South America
Chapter 4 Argentina, Maria-Elena Gronemeyer
Chapter 5 Brazil, Paulo Faustino
Chapter 6 Chile, Maria-Elena Gronemeyer
Chapter 7 Colombia, Mercedes Medina
Chapter 8 Peru, Maria-Elena Gronemeyer
Part III The Nordic Countries
Chapter 9 Denmark, Mary Alice Shaver
Chapter 10 Sweden, Mary Alice Shaver
Part IV Other European Countries
Chapter 11 France, Jean-Pierre Teyssier
Chapter 12 Portugal, Luísa Ribeiro
Chapter 13 Spain, Mercedes Medina
Chapter 14 The United Kingdom, Mary Alice Shaver
Chapter 15 Germany, Dan Shaver
partV The Pacific Rim
Chapter 16 Australia, Gayle Kerr
Chapter 17 The People's Republic of China, Liu Jing
Chapter 18 Hong Kong, Taiwan, and Macau, Liu Jing
Chapter 19 The Republic of Korea, Soontae An
Chapter 20 Japan, MarikoMorimoto
partVI Global Advertising Regulation
Chapter 21 Conclusion