Otto Lerbinger

The Global Manager (eBook, ePUB)

Contemporary Issues and Corporate Responses

• Format: ePub

Produktbeschreibung

It examines the context in which multi-national companies operate and how the key players interact with each other and with the external business environment. It takes an issues based approach that explores contemporary issues that impact global business activity and examines the managerial responses to those issues. An excellent course text.

Produktdetails

• Verlag: Bloomsbury UK eBooks
• Seitenzahl: 379
• Erscheinungstermin: 1. Oktober 2013
• Englisch
• ISBN-13: 9781350305175
• Artikelnr.: 62710300

Autorenporträt

OTTO LERBINGER is Professor Emeritus at Boston University, USA