Anne Geniets

The Global News Challenge (eBook, PDF)

Market Strategies of International Broadcasting Organizations in Developing Countries

• Format: PDF

Produktbeschreibung

The Global News Challenge tackles one of the timeliest topics in mass communication today-the challenges facing international broadcasters with universal branding strategies in developing countries. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 204
• Erscheinungstermin: 13. Dezember 2013
• Englisch
• ISBN-13: 9781136180125
• Artikelnr.: 40172013

Autorenporträt

Anne Geniets is a post-doctoral research associate at the Reuters Institute for the Study of Journalism and a researcher at the Oxford Internet Institute (OII) at the University of Oxford, UK.

Inhaltsangabe

1. International Broadcasting: A Strategic Challenge 1.1 From Information
Crusade to Business Challenge: Are We in an Information War? 1.2
International Broadcasting and Developing Countries: Histories and
Definitions 1.3 A Strategic Challenge 2. Unlocking Developing Markets:
Global Information and Communication Infrastructures as Gateways to Change
2.1 The Beginnings: Imperial Connections 2.2 The Political, Commercial and
Cultural Impact of Communications Satellites 2.3 Information and
Communication Infrastructures in Developing Markets 3. Strategic
Environments and Media Audiences in Developing Countries: The Changing Face
of Consumption of Information in Restricted Media Ecologies 3.1 Changing
Audience Structures in Developing Countries 3.2 Strategic Environments:
Introducing the Five Markets 3.3 Media Supply and Audiences in the Five
Markets 3.4 Emerging Media Supply and Consumption Patterns in Developing
Countries 4. Funding Streams and Missions of International Broadcasters
Operating in Developing Markets 4.1 Introducing the Operators 4.2 Legal
Frameworks and Scope of Activities 4.3 Value Proposition: Missions and Key
Strategic Objectives of the Eight International Broadcasters 4.4 Market
Segment and Audience Reach 4.5 Funding Streams and Cost Structures 4.6
Evaluation 5. Audience Trust and Loyalties in Developing Markets:
Transformations and Adaptations for International Broadcasting
Organizations 5.1 Changing Media Ecologies in Developing Countries:
Cultures, Content, and Connectors 5.2 Audience Perceptions of Different
Types of Broadcasters: Connecting the Global, Regional, National, Local,
and the Personal 5.3 The Cultural Life of News 5.4 Audience Trust and
Loyalties: Changing Norms and Implications for International Broadcasters
6. International Broadcasters and National Crises - Lessons from the Arab
Spring Illustrated Through the Example of Egypt 6.1 Egypt's Evolving Media
Landscape - an Unfinished Revolution 6.2 Egypt's Media Landscape and News
Consumption before the January 25 Uprising 6.3 "The Revolution Will Be
Televised" - Media Consumption during the Uprising 6.4 Media Consumption
after the Uprising 6.5 Potential Opportunities for International News
Broadcasting Organizations 7. Strategic Options for International
Broadcasters in Developing Markets 7.1 Strategic Options for International
Broadcasters 7.2 Strategic Options for International News Organizations 7.3
Strategic Outlook 8. The Global News Challenge and International
Broadcasters in Developing Countries: From Surrogate Broadcasters to
Platforms of Dialogue 8.1 A World in Transition: Changing International
News Markets 8.2 The Changing Balance of Power and Strategic Choices of
International Broadcasters 8.3 Trajectories: From Strategic Narrative to
Inclusive Debate