In this second edition, you'll explore:
- Six Management Principles: Learn practical applications of these principles in leadership, culture, organizational structure, and people management.
- Comparisons: Understand the evolution of Google from 2014 to 2023 and see how its management model has adapted to stay ahead.
- Future-Proof Strategies: Discover why the future belongs to organizations that embrace a new management model designed for the 21st century, using Google's model as a benchmark, as well as, how to transform your organization.
This book is not just a theoretical analysis; it's a practical guide for managers and public officials looking to implement sustainable management procedures. Whether scaling a startup or transforming a large organization, you'll find invaluable insights to drive innovation and growth. Additionally, this book serves as an excellent complement to organizations interested in the innovation standard ISO 56001.
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"This book is about a different kind of innovation: leadership and management. Most orthodox theories on management innovation are still focused on better and faster measurements and controls. ... The author has done a brilliant job of showing what the ingredients of such a new management theory could entail, and how they are applied at one of the most successful companies in history: Google. ... It is especially suitable for the intended audience: policymakers, managers, union representatives, and public officials." (Klaus K. Obermeier, Computing Reviews, January, 2015)