Annie Pace Scranton

The Guide to Earned Media (eBook, ePUB)

How to Use PR Strategies to Enhance Your Brand

• Format: ePub

Produktbeschreibung

Harness the power of public relations and discover how you can secure meaningful press for your organization.

It can be difficult to publicize a company or a product without formal training, yet it's more important than ever for successful marketing strategies to include media relations. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that brands can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, timely news pitches and other engaging ways to reach the media.

The Guide to Earned Media is a must-read for anyone ready to unleash the power of public relations, perfect their messaging and work toward long-term brand prominence. Readers will walk away knowing how to make use of the most effective media strategies available today.

Produktdetails

• Verlag: Kogan Page eBook
• Seitenzahl: 184
• Erscheinungstermin: 3. August 2023
• Englisch
• ISBN-13: 9781398611061
• Artikelnr.: 68440963

Autorenporträt

Annie Pace Scranton is the founder and CEO of Pace Public Relations, a certified women-owned global PR agency based in New York City, NY. Specializing in media relations, Pace has represented top clients, such as Away, Inc., Fast Company and the Forward Party, helping them achieve higher brand recognition through valuable press placements. Scranton is passionate about the world of PR and regularly shares her expertise at leading industry events, such as Digital Summit, Silicon Slopes and Adweek. She is an adjunct professor at New York University (NYU), teaching PR Consulting in the Graduate Program.

Inhaltsangabe

Chapter
00: Introduction; Chapter
01: PR and successful branding; Chapter
02: The three spheres of influence; Chapter
03: The origin story; Chapter
04: Setting goals; Chapter
05: The brand's elevator pitch; Chapter
06: Thought leadership; Chapter
07: Pitching to print media; Chapter
08: Pitching to broadcast media; Chapter
09: The expert approach; Chapter
10: Conclusion