The Handbook of Applied Communication Research (eBook, PDF)

Redaktion: O'Hair, H. Dan; O'Hair, Mary John

• Format: PDF

Produktbeschreibung

An authoritative survey of different contexts, methodologies, and theories of applied communication The field of Applied Communication Research (ACR) has made substantial progress over the past five decades in studying communication problems, and in making contributions to help solve them. Changes in society, human relationships, climate and the environment, and digital media have presented myriad contexts in which to apply communication theory. The Handbook of Applied Communication Research addresses a wide array of contemporary communication issues, their research implications in various contexts, and the challenges and opportunities for using communication to manage problems. This innovative work brings together the diverse perspectives of a team of notable international scholars from across disciplines. The Handbook of Applied Communication Research includes discussion and analysis spread across two comprehensive volumes. Volume one introduces ACR, explores what is possible in the field, and examines theoretical perspectives, organizational communication, risk and crisis communication, and media, data, design, and technology. The second volume focuses on real-world communication topics such as health and education communication, legal, ethical, and policy issues, and volunteerism, social justice, and communication activism. Each chapter addresses a specific issue or concern, and discusses the choices faced by participants in the communication process. This important contribution to communication research: * Explores how various communication contexts are best approached * Addresses balancing scientific findings with social and cultural issues * Discusses how and to what extent media can mitigate the effects of adverse events * Features original findings from ongoing research programs and original communication models and frameworks * Presents the best available research and insights on where current research and best practices should move in the future A major addition to the body of knowledge in the field, The Handbook of Applied Communication Research is an invaluable work for advanced undergraduate students, graduate students, and scholars.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 1040
• Erscheinungstermin: 24. April 2020
• Englisch
• ISBN-13: 9781119399872
• Artikelnr.: 59371952

Autorenporträt

H. Dan O'Hair, Ph.D., is Professor of Communication in the Department of Communication at the University of Kentucky. He served as the President of the National Communication Association, the world's largest and oldest professional association devoted to the study of communication. He has published over 100 research articles and scholarly chapters in organizational communication and risk and health communication and has authored and edited over twenty books. Mary John O'Hair, Ed.D., is Professor??in the Department of Educational Leadership Studies at the University of Kentucky. She previously served as Dean of the UK College of Education??and Vice-Provost and K20 Center Director at??the University of Oklahoma. Dr. O'Hair has authored and co-authored??numerous scholarly??articles, books, and book chapters in??communication,??educational leadership,??and??teacher education.

Inhaltsangabe

Volume 1

List of Contributors

The Promise of Applied Communication Research: Introduction to Volume 1
H. Dan O'Hair, Mary John O'Hair, Erin B. Hester, and Sarah Geegan

Part 1 - Theoretical Perspectives

1. Inoculation Theory as a Strategic Tool
Bobi Ivanov, Kimberly A. Parker, and Lyndsay Dillingham

2. Addressing Life Transitions of Aging: Integrating Indigenous and Communication Theory to Develop a TuakanaTeina/Peer Educator Model-
John G. Oetzel, Brendan Hokowhitu, Mary Simpson, Sophie Nock, and Rangimahora Reddy

3. Connecting Attitudes and Motivating Behavior: Vested Interest Theory
Bradley Adame

4. Comparative Analysis of Theoretical Propositions Focusing on Apologia
Michel Haigh

5. Applying Social Marketing Strategy to Social Change Campaigns
Kimberly A. Parker, Sarah Geegan, and Bobi Ivanov

6. Engaged Communication Scholarship: The Challenge to Translate Communication Research into Practice
Gary L. Kreps

7. The Role of Negative Emotions in Applied Communication Research
Elana Bessarabova, John A. Banas, and Daniel R. Bernard

Part 2 - Media, Data, Design, and Technology

8. Adventures in "Big Data" Application in Strategic Applied Communication Research, Theory, and Method
Ye Grace Ji and Don W. Stacks

9. Serious Games as Communicative Tools for Attitudinal and Behavioral Change
Jessica Wendorf Muhamad and Soyoon Kim

10. Leveraging Social Media for Applied Problems: Case Studies in Mapping Cyberspace to Realspace
Brian H. Spitzberg, Ming-Hsiang Tsou, and Chin-Te Jung

11. Exploring Applied Practices in Entertainment Marketing: How Brands Connect with Today's Modern Family
Laura H. Crosswell and Meghan S. Sanders

12. Enhancing Public Resistance to "Fake News": A Review of the Problem and Strategic Solutions
Marcus W. Mayorga, Erin B. Hester, Emily Helsel, Bobi Ivanov, Timothy L. Sellnow, Paul Slovic, William J. Burns, and Dale Frakes

13. Data Visualization for Health and Risk Communication
Fan Yang

14. Visual Communication as Knowledge Management in Design Thinking
Beth S. Rous and John B. Nash

Part 3 - Organizational Communication

15. Communication Technology and Organizational Life
Keri K. Stephens and Courtney J. Powers

16. Understanding Maxcers: Are All Opinions Equal?
William A. Donahue, Richard Spreng, and Charles Owen

17. The Intersections of Organizations, Health, and Safety: Designing Communication for High Reliability Organizations
Tyler R. Harrison, Elizabeth A. Williams, and Ashley R. Reynolds

18. Anticipatory Model of Crisis Management and Crisis Communication Center (CCC): The Need to Transfer New Knowledge to Resources
Bolanle Olaniran and Juliann Scholl

19. Communication Challenges of Volunteers
Michael W. Kramer and Laurie K. Lewis

20. Towel Cards Revisited: The Environmental Communication of Green Hotels
Finn Frandsen and Winni Johansen

Part 4 - Risk and Crisis Communication

21. Discourse of Renewal: State of the Discipline and a Vision for the Future
Andrew S. Pyle, Ryan P. Fuller, and Robert R. Ulmer

22. Visual Framing of Conflict and Terrorism in the MENA Region
Michael D. Bruce

23. Revisiting the Best Practices in Risk and Crisis Communication: A Multicase Analysis
Shari R. Veil, Kathryn E. Anthony, Timothy L. Sellnow, Nicole Staricek, Laura E. Young, and Pam Cupp

24. Evolving Coverage of Risk in the Mass and Social Media
Sharon M. Friedman and Jeannette Sutton

25. Terror Management Theory Perspectives on Applied Communication Research
Claude H. Miller and Zackary B. Massey

26. The Consequences of Risk Amplification in