Jean-Francois Denault

The Handbook of Marketing Strategy for Life Science Companies (eBook, PDF)

Formulating the Roadmap You Need to Navigate the Market

• Format: PDF

Produktbeschreibung

The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 231
• Erscheinungstermin: 13. Juni 2018
• Englisch
• ISBN-13: 9781351235297
• Artikelnr.: 56886463

Autorenporträt

Jean-Francois Denault is a Canadian consultant specializing in marketing projects and competitive intelligence. His past clients include advertising agencies, marketing research firms, government agencies and private companies. He has global experience with projects in Europe, Asia, Middle East and North America.

Mr. Denault specializes with companies in Life Sciences (biotechnology, pharmaceuticals, medical devices, nutraceuticals and healthcare). He has worked with over 25 life science startups since starting his consulting business in 2003, as well as a number of large corporations, government agencies and life science associations. He holds an executive MBA (specialization in life science), and a graduate degree in communication. He has also completed degrees include a graduate degree in consulting management, a bachelor degree in international commerce, a certificate in financial analysis and an undergraduate degree in East Asian studies.

Inhaltsangabe

Preface
Chapter 1: Why is this book important?
Chapter 2: Overview of Market Management
Chapter 3: Basics of market research
Chapter 4: Consumer behaviour
Chapter 5: Marketing and commercialization strategies
Chapter 6: Pricing strategy
Chapter 7: Marketing communications
Chapter 8: Marketing metrics
Chapter 9: Market management for services
Chapter 10: Final thoughts