Lars Lindberg Christensen

The Hands-On Guide for Science Communicators (eBook, PDF)

A Step-by-Step Approach to Public Outreach

• Format: PDF

Produktbeschreibung

Many people know something about communication – it is after all an innate human ability – but a full comprehension of how to do science communication effectively is not acquired easily. This Guide touches upon all aspects of science communication, revealing a tightly interwoven fabric of issues: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising and much more. New science communicators will find this Guide both helpful and inspirational.

Produktdetails

• Verlag: Springer New York
• Erscheinungstermin: 8. Juni 2007
• Englisch
• ISBN-13: 9780387499604
• Artikelnr.: 37286364

Inhaltsangabe

Setting the scene.- Science Communication.- The Communication Process.- The Communication Office.- The production.- Overview Of The Production Chain.- Target Groups.- Product Types.- Written Communication.- Press Releases.- Production Of Printed Products.- Visual Communication.- Technical Set-Up.- Distribution.- Evaluation and Archiving.- Selected topics.- Making Websites.- Video Production.- Crisis Communication.- Guidelines for Scientists and Communicators.- How to Host a Press Conference.- Overcoming National Barriers.- Going Commercial.- Credibility in Science Communication.- The Hubble Space Telescope — A Public Outreach Case Study.- Community Initiatives.- Finishing off.- Summary.

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Setting the scene.- Science Communication.- The Communication Process.- The Communication Office.- The production.- Overview Of The Production Chain.- Target Groups.- Product Types.- Written Communication.- Press Releases.- Production Of Printed Products.- Visual Communication.- Technical Set-Up.- Distribution.- Evaluation and Archiving.- Selected topics.- Making Websites.- Video Production.- Crisis Communication.- Guidelines for Scientists and Communicators.- How to Host a Press Conference.- Overcoming National Barriers.- Going Commercial.- Credibility in Science Communication.- The Hubble Space Telescope - A Public Outreach Case Study.- Community Initiatives.- Finishing off.- Summary.

Rezensionen

From the reviews:

"Here is a milestone of its kind that can be recommended to anybody involved, to any degree, in scientific communication, particularly in astronomy. ... The guide is completed by a well-furnished glossary, an index, and lists of references and web links. ... The book is very well presented, written in a good-humoured style, with an abundance of illustrations and practical details, together with examples from physics and astronomy. ... this book will also be useful to the ordinary scientist in their daily professional communications." (A. Heck, The Observatory, Vol. 127 (1199), 2007)

"Lars Lindberg Christensen ... has written a tour-de-force of practical information and advice for would-be science communicators. This softcover book offers a spectacular array of charts, tables, checklists, and case examples. ... This is a book where you find both philosophical justifications for science communications and the most detailed practical data ... . I highly recommend it." (Stephen P. Maran, Spark, Issue 7, January, 2009)