John Bone

The Hard Sell (eBook, PDF)

An Ethnographic Study of the Direct Selling Industry

• Format: PDF

Produktbeschreibung

In this work John Bone provides a lively and engaging insight into the social world of direct selling organizations. He investigates these under-researched organizations via a detailed ethnography of two home improvement companies selling products such as fitted kitchens, double glazing and conservatories, as well as developing wider sociological debates on trust and interaction.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 216
• Erscheinungstermin: 2. März 2017
• Englisch
• ISBN-13: 9781351888530
• Artikelnr.: 47954986

Autorenporträt

John Bone is Lecturer in Sociology in the Department of Sociology, University of Aberdeen, UK.

Inhaltsangabe

Contents: Introduction: direct selling
Setting the scene
Entering the field
'The Persuaders' part 1: marketing
'The Persuaders' part 2: sales
The culture of the 'con man'
A culture of excess
Booty capitalism
Conclusion
Bibliography
Index.