I can remember when I had my very first encounter with a selling professional. He was in the retail of jewelry; as a matter of fact, this gentleman inspired me to journey into this amazingly challenging but rewarding field of retail sales. The most profound thing that he said to me on that day, actually, was very simple, but at that time, it was the most powerful thing anyone had ever said to me in regard to selling. I was spellbound!
This gentleman said to me, "Everyone can find the product anywhere, but what a customer is really looking for is the right person to close them" (to sell the product to them).
In my sales journey, I have found that this quote is absolutely true and genuine. If you are looking for a fresh perspective that has been truly tested and proven and is very exciting, then this is a must-read.
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