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In Europe a number of production and communication strategies have long tried to establish local products as resources for local development. At the foot of the Alps, this scenario appears in all its contradictions, especially in relation to cheese production. The Heritage Arena focuses on the saga of Strachitunt , a cheese that has been designated an EU Protected Designation of Origin after years of negotiation and competition involving cheese-makers, merchants, and Slow Food activists. The book explores how the reinvention of cheese as a form of heritage is an ongoing and dynamic process rife with conflict and drama.…mehr
In Europe a number of production and communication strategies have long tried to establish local products as resources for local development. At the foot of the Alps, this scenario appears in all its contradictions, especially in relation to cheese production. The Heritage Arena focuses on the saga of Strachitunt, a cheese that has been designated an EU Protected Designation of Origin after years of negotiation and competition involving cheese-makers, merchants, and Slow Food activists. The book explores how the reinvention of cheese as a form of heritage is an ongoing and dynamic process rife with conflict and drama.
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Autorenporträt
Cristina Grasseni is a Professor of Anthropology at Leiden University (the Netherlands).
Inhaltsangabe
List of Tables, Figures and Maps Acknowledgements Introduction * Why cheese? * Calibrating cheese * Post transhumant timescapes PART I: THE WAR OF THE CHEESES Chapter 1. Patrimonio and Tipicità * The Entrepreneur as Sovereign * The Language of Tipicità Chapter 2. Cultures of Resistance * The 'Mother of all Battles': Slow Food Bitto versus PDO Bitto * The Niche PDO: Formai de Mut * The Unachieved PDO: Branzi Conclusion of Part I PART II: WE, THE PEOPLE OF VAL TELEGGIO Chapter 3. A geography of Opposites * Straddling uplands and lowlands * How Taleggio cheese failed the Taleggio valley Chapter 4. The Best Cheese in Italy * PDO Italian Style? * The public trial of Strachitunt Conclusion of Part II PART III: DULCAMARA'S SENSES Chapter 5. Marketing the Sensorium * Slow Food and the Geometry of Val Taleggio * Taliban and Improvers Chapter 6. Reinventing Stracchino * Deciphering a Meal * Performing Cheese Conclusion of Part III Conclusion References
List of Tables, Figures and Maps Acknowledgements Introduction * Why cheese? * Calibrating cheese * Post transhumant timescapes PART I: THE WAR OF THE CHEESES Chapter 1. Patrimonio and Tipicità * The Entrepreneur as Sovereign * The Language of Tipicità Chapter 2. Cultures of Resistance * The 'Mother of all Battles': Slow Food Bitto versus PDO Bitto * The Niche PDO: Formai de Mut * The Unachieved PDO: Branzi Conclusion of Part I PART II: WE, THE PEOPLE OF VAL TELEGGIO Chapter 3. A geography of Opposites * Straddling uplands and lowlands * How Taleggio cheese failed the Taleggio valley Chapter 4. The Best Cheese in Italy * PDO Italian Style? * The public trial of Strachitunt Conclusion of Part II PART III: DULCAMARA'S SENSES Chapter 5. Marketing the Sensorium * Slow Food and the Geometry of Val Taleggio * Taliban and Improvers Chapter 6. Reinventing Stracchino * Deciphering a Meal * Performing Cheese Conclusion of Part III Conclusion References
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