Thomas Kolster

The Hero Trap (eBook, ePUB)

How to Win in a Post-Purpose Market by Putting People in Charge

• Format: ePub

Produktbeschreibung

Uncovers a simple point that is key to driving growth in the 21st century: if you put people in control of the marketing mix, they can grow and in turn grow your organisation.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 292
• Erscheinungstermin: 28. Mai 2020
• Englisch
• ISBN-13: 9781000034684
• Artikelnr.: 59538547

Autorenporträt

Thomas Kolster is a marketing activist on a mission to make business put people and planet first. As a seasoned branding and sustainability professional of more than 18 years' standing, he's advised everything from Fortune 500 companies to small start-ups. He's a globally experienced keynote speaker, author of the book Goodvertising (2012) and a columnist for Adweek and several other publications. Thomas's belief is simple: change begins with you!

Inhaltsangabe

Introduction: Change begins with who?
1: Me is the new mass
2: Catalysts of the good life
3: Motivation: the untold story
4: The Arrow towards a better you
5: The transformative promise
6: If not you, then who?
7: The business case: if not now, when? 8: Pass the steering wheel
9: The five transformative market forces 10: A transformative platform
11: Unlocking the potential of all people
12: It's time to...
Appendix
References