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Seminar paper from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 3, AFUM Akademie für Unternehmensmanagement GmbH, language: English, abstract: This coursework will take a closer look at the company "Ring". Ring was founded in 2012 by Jamie Siminoff. The company manufactures security technology and continues to expand more and more worldwide. The prices of the products are low, and it is suitable for every household. In order to compete even more in the global market, this paper will show in which countries the company will be distributed next. The focus is on the western European market, where four countries are selected in which Ring is expanding its market. First, the company "Ring" is described in more detail, including which products are sold, how much the company is worth and whether it has already helped against burglaries. The next step is to look at which countries in Western Europe should start selling security products, taking into account the crime rate and the rate of burglaries and thefts. After that, potential companies are considered who can sell Ring's security products in order to make the highest possible profit and enter the market on a large scale. For this purpose, the largest possible companies and supermarkets are looked at so that as many customers as possible can buy the products. Finally, a short conclusion will be given on how Ring can proceed to enter the four countries as quickly and precisely as possible in order to spread more and more in Western Europe.