Irena Cronin, Robert Scoble

The Immersive Metaverse Playbook for Business Leaders (eBook, ePUB)

A guide to strategic decision-making and implementation in the metaverse for improved products and services

• Format: ePub

Produktbeschreibung

"The metaverse" has become a widely known term within a very short time span. The Immersive Metaverse Playbook for Business Leaders explicitly explains what it really refers to and shows you how to plot your business road map using the metaverse.
This book helps you understand the concept of the metaverse, along with the implementation of generative AI in it. You'll not only get to grips with the underlying concepts, but also take a closer look at key technologies that power the metaverse, enabling you to plan your business road map. The chapters include use cases on social interaction, work, entertainment, art, and shopping to help you make better decisions when it comes to metaverse product and service development. You'll also explore the overall societal benefits and dangers related to issues such as privacy encroachment, technology addiction, and sluggishness. The concluding chapters discuss the future of AR and VR roles in the metaverse and the metaverse as a whole to enable you to make long-term business plans.
By the end of this book, you'll be able to successfully invest, build, and market metaverse products and services that set you apart as a progressive technology leader.

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Produktdetails

• Verlag: Packt Publishing
• Seitenzahl: 458
• Erscheinungstermin: 30. November 2023
• Englisch
• ISBN-13: 9781837631995
• Artikelnr.: 69583932

Autorenporträt

Irena Cronin is SVP of Product for DADOS Technology, which is making an Apple Vision Pro data analytics and visualization app. She is also the CEO of Infinite Retina, which helps companies develop and implement AI, AR, and other new technologies for their businesses. Before this, she worked as an equity research analyst and gained extensive experience in evaluating both public and private companies. Cronin has an MS with Distinction in Information Technology/Management and Systems from New York University, and a joint MBA/MA from the University of Southern California. She has a BA from the University of Pennsylvania with a major in Economics (summa cum laude). Cronin speaks four languages, with a near-fluent proficiency in Mandarin.