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Industry insider Scott Lukas teaches you how to design exciting, believable, authentic themed spaces. Make your immersive worlds come alive with the gems in this book, including key industry interviews and case studies!
Industry insider Scott Lukas teaches you how to design exciting, believable, authentic themed spaces. Make your immersive worlds come alive with the gems in this book, including key industry interviews and case studies!
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Autorenporträt
Scott Lukas is a key writer, speaker, and consultant on Themed Entertainment. He has written numerous books and articles on the subject of theme parks, shopping malls, themed spaces, video games and other contemporary consumer spaces. In the last five years, he has become a recognizable industry speaker and has provided keynote addresses and workshops in Germany, Orlando and California, including at the Themed Entertainment Association conference and Disney/ABC/Pixar events. He has been recognized with four teaching awards in his field.
Inhaltsangabe
Preface Chapter 1: The Nature of Themed and Immersive Spaces Chapter 2: Designing Effective Immersive and Creative Spaces Chapter 3: Atmosphere Mood and Effective Spaces Chapter 4: Authenticity Believability Realism Chapter 5: The Guest Experience and Immersion Research Break Chapter 6: The Brand and the Senses Chapter 7: Material Culture Technology and Interactivity Chapter 8: Loyalty Tradition Change and the Future Further Reading Key Terms
PrefaceChapter 1: The Nature of Themed and Immersive Spaces Immersive Worlds What Is a World? Interview, Larry Tuch Aspects of Space Principles of Space Interview, David Rogers Placemaking The World and the Designer
Chapter 2: Designing Effective, Immersive, and Creative Spaces Meaning Interview, Margaret J. King Inspiration Stories Design Stories Interview, Mike Leeson
Chapter 3: Atmosphere, Mood, and Effective Spaces Atmosphere Theming Elements of Design Principles of Form Effective Spaces Operations Interview, Mark Wallis
Chapter 4: Authenticity, Believability, Realism Taking Space Beyond the Space Authenticity Interview, Gordon Jones Into the Depth Interview, Kelly Gonzalez The Bigger Picture
Chapter 5: The Guest, Experience, and Immersion Immersion The Immersive World The Guest Story and Experience Interview, Nancy Rogo Trainer Research Break Research Interview: Dave Gottwald
Chapter 6: The Brand and the Senses Big Ideas The Brand Interview, Anna Klingmann Interview, Thomas Muderlak The Power of the Senses Interview, Gordon Grice
Chapter 7: Material Culture, Technology, and Interactivity Material Culture Technology Interview with Bob Rogers and Carmel Lewis Movement and Flow Interactivity Interview, Mindi Lipschultz
Chapter 8: Loyalty, Tradition, Change, and the Future Loyalty Tradition Interview, Henry Jenkins Change Interview, Joel Bergman Future Stories
Preface Chapter 1: The Nature of Themed and Immersive Spaces Chapter 2: Designing Effective Immersive and Creative Spaces Chapter 3: Atmosphere Mood and Effective Spaces Chapter 4: Authenticity Believability Realism Chapter 5: The Guest Experience and Immersion Research Break Chapter 6: The Brand and the Senses Chapter 7: Material Culture Technology and Interactivity Chapter 8: Loyalty Tradition Change and the Future Further Reading Key Terms
PrefaceChapter 1: The Nature of Themed and Immersive Spaces Immersive Worlds What Is a World? Interview, Larry Tuch Aspects of Space Principles of Space Interview, David Rogers Placemaking The World and the Designer
Chapter 2: Designing Effective, Immersive, and Creative Spaces Meaning Interview, Margaret J. King Inspiration Stories Design Stories Interview, Mike Leeson
Chapter 3: Atmosphere, Mood, and Effective Spaces Atmosphere Theming Elements of Design Principles of Form Effective Spaces Operations Interview, Mark Wallis
Chapter 4: Authenticity, Believability, Realism Taking Space Beyond the Space Authenticity Interview, Gordon Jones Into the Depth Interview, Kelly Gonzalez The Bigger Picture
Chapter 5: The Guest, Experience, and Immersion Immersion The Immersive World The Guest Story and Experience Interview, Nancy Rogo Trainer Research Break Research Interview: Dave Gottwald
Chapter 6: The Brand and the Senses Big Ideas The Brand Interview, Anna Klingmann Interview, Thomas Muderlak The Power of the Senses Interview, Gordon Grice
Chapter 7: Material Culture, Technology, and Interactivity Material Culture Technology Interview with Bob Rogers and Carmel Lewis Movement and Flow Interactivity Interview, Mindi Lipschultz
Chapter 8: Loyalty, Tradition, Change, and the Future Loyalty Tradition Interview, Henry Jenkins Change Interview, Joel Bergman Future Stories
Further ReadingKey Terms
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