Nashra Rafiq

The Impact of Employee Motivation on Service Quality. A case study on Tesco (eBook, PDF)

• Format: PDF

Produktbeschreibung

Academic Paper from the year 2019 in the subject Leadership and Human Resources - Employee Motivation, grade: A, Coventry University, course: MGT 301, language: English, abstract: The main objective of this paper is to investigate the impact of employee motivation on service quality in organisations. This study mainly focused on Britain's leading retail organisation: Tesco. Researcher has used both primary and secondary sources of data. Data for this research was collected through questionnaire survey from staff members and potential customers of Tesco. The research data was analysed using statistical software so that the impact of employee motivation on service quality could be examined. In this study, the researcher has used two variables. Employee motivation is the independent variable, while service quality is the dependent variable. Researcher divided the questionnaire into two components, in which the first part was filled by 50 potential customers of Tesco, while the other half was filled by 50 staff members of Tesco. The study has used frequency distribution as the statistical technique to determine the individual result of each question of the survey. The hypothesis of the study was tested by using linear regression statistical technique because the major aim of this research was to analyse the impact of employee motivation on service quality. The result of this study indicates that employee motivation positively impacts the service quality of the organisation. Similarly, employee motivation leads to customer satisfaction. This suggests that if employees are motivated, this will eventually increases the quality of services provided by the organisation and thus, it will enhances the overall performance of the firm.

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Produktdetails

• Verlag: GRIN Verlag
• Seitenzahl: 72
• Erscheinungstermin: 26. Mai 2023
• Englisch
• ISBN-13: 9783346878854
• Artikelnr.: 68129407

Autorenporträt

Nashra was born with an insatiable curiosity that led her on an extraordinary journey of knowledge and discovery. From a young age, she exhibited a natural inclination towards understanding the world around her, always asking probing questions and seeking answers beyond the surface. This unyielding thirst for knowledge eventually propelled her towards a remarkable career as a dedicated researcher. Growing up, Nashra's inquisitive nature was nurtured by her supportive family and teachers, who recognized her intellectual potential. She was encouraged to explore various fields of study, and she eagerly delved into subjects such as physics, biology, and mathematics. Fascinated by the mysteries of the natural world, Nashra found herself particularly drawn to the realm of business research.