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"An excellent addition to the scholarly work on global English and a dynamic contribution to the discussion of the expanding role of English in the Gulf region. Hopkyns' insightful and well documented research is an important addition to scholarship in applied linguistics. The book offers valuable information to researchers, graduate and undergraduate students interested in multilingualism, language and identity, language planning and policy and linguistic landscape." - Ahmad Al-Issa, Professor and Associate Dean, American University of Sharjah, United Arab Emirates
"Hopkyns' groundbreaking research meticulously details the complexities of language and identity in the burgeoning United Arab Emirates. The book presents the growing pains of a country with global aspirations yet language ideologies that are steeped in language purism and tradition. With wide appeal to those working in language and identity and language policy and planning this is a must read for students and scholars in the Arabian Gulf." - Kevin S. Carroll, Associate Professor, University of Puerto Rico, Puerto Rico
"As English is transforming cultures and identities around the globe, Sarah Hopkyns takes the reader on a deep-dive into the maelstrom of one of the epicenters of "Englishization" and its discontents: the glittering cities of the UAE." - Ingrid Piller, Distinguished Professor of Applied Linguistics, Macquarie University, and author of Linguistic Diversity and Social Justice (Oxford University Press, 2016)