Christoph Müller

The impact of the internet and social media on the hotel industry (eBook, ePUB)

How the internet and social media have changed the way hotels need to operate if they are to succeed in today's dynamic and global markets

• Format: ePub

Produktbeschreibung

Essay from the year 2011 in the subject Tourism - Hotel Industry / Catering, grade: A, The University of Surrey, language: English, abstract: This paper deals with the impact of the internet and social media on the hotel industry. In particular, it points out how the rules of the game have changed in today's dynamic and global environment and how hotels need to operate if they are to succeed from a long-term perspective. Likewise, it outlines how activities on both the buy-side and sell-side can be enhanced through the implementation of internet-enabled technologies. Furthermore, the paper highlights barriers that might inhibit further development of e-business. Practical examples are used throughout the paper and an industry analysis using Michael Porter's Five Forces model and a case study are provided in the appendices in order to promote understanding.

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Produktdetails

• Verlag: GRIN Verlag
• Seitenzahl: 17
• Erscheinungstermin: 20. April 2011
• Englisch
• ISBN-13: 9783640897438
• Artikelnr.: 37533998

Autorenporträt

Prof. Dr. Christoph Müller ist Inhaber des Stiftungslehrstuhls ""Unternehmensgründung und Unternehmertum (Entrepreneurship)"" an der Universität Stuttgart-Hohenheim.