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Seminar paper from the year 2022 in the subject Communications - Intercultural Communication, grade: 2,0, , language: English, abstract: The first task of this paper is about exploring the importance and impact of non-verbal communication in the Chinese culture with reference to expert communication models and cultural value systems. Second, the hallmarks of Muslim culture and identity are discussed, reflecting on areas of consensus as well as areas of potential conflict with European behaviours and traditions. Third, it's about the pro and contra impact of the adoption of an English corporate language strategy by multinational companies.