Gary Schwartz

The Impulse Economy (eBook, ePUB)

Understanding Mobile Shoppers and What Makes Them Buy

• Format: ePub

Produktbeschreibung

We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet. Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales. He'll explain: • How to minimize barriers between the shopper and a sale. • How marketers can connect and, more important, reconnect with loyal shoppers. • The technology available nowand what's coming soonand how to pick a solution that will deliver results. But like Blink or Freakonomics, this isn't just a book for businesses. It's also an eye-opening look into the ways our economy is changing every second of every day. Gary Schwartz analyzes a phenomenon that's modifying people's actions and challenges our assumptions about our behavior as consumers. Anyone interested in the ways our behavior as shoppers is changingand what we can do to better harness this opportunitywill find this book to be essential reading.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Simon + Schuster LLC
• Seitenzahl: 240
• Erscheinungstermin: 1. November 2011
• Englisch
• ISBN-13: 9781451671889
• Artikelnr.: 37918481

Autorenporträt

Gary Schwartz began his professional career as a mime at age 13, performing up and down the Hudson River with Pete Seeger and the great folk entertainers of the 1960s. In the 1980s he appeared in numerous film and television projects including the Oscar-winning feature film Quest for Fire. Schwartz has lent his voice to hundreds of film and TV projects and is the voice of several well-known video game characters, including Heavy Weapons Guy and Demoman in Team Fortress 2. Schwartz has written for two children's television series in which he co-starred: Zoobilee Zoo, where he played Bravo Fox; and the Disney Channel's You and Me, Kid. Schwartz studied with and became the protégé of Viola Spolin, the creator of Theater Games, the basis for improvisational theater in America. He is a passionate, dynamic improv coach and facilitator devoted to carrying on Spolin's techniques. The King of Average is his first novel. To learn more visit gary-schwartz.com.