Max Mckeown

The Innovation Book PDF eBook (eBook, PDF)

How To Manage Ideas And Execution For Outstanding Results

• Format: PDF

Produktbeschreibung

The Innovation Book is your hands-on guide to turning new thinking into exciting opportunities. The quick-read format features an overview of each topic, what success looks like, the pitfalls to dodge and an action plan of what you can start doing - right now - to achieve success.

Includes:

• Your Creative Self - how to become a more powerful innovator
• Leading Innovators - how to inspire and motivate creative people
• Creating Innovation - how to develop and test new concepts
• Winning with Innovation - how to sell your new ideas
• The Innovator's Toolkit - 20+ tools to help you create, shape and share your ideas
• The Innovator's Case Notes - real-life examples of innovation in action; what would you have done?

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Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 296
• Erscheinungstermin: 6. August 2014
• Englisch
• ISBN-13: 9781292011929
• Artikelnr.: 41505973

Autorenporträt

Max Mckeown (PHD, MBA, FRSA) is an author, consultant and popular speaker. He shares cutting edge research with clients in the real world of major corporations. He is the author of several books including The Truth about Innovation, Adaptability and best-selling, award-winning The Strategy Book.

Max has a PhD and MBA with a speciality in strategic change and an MSc in Psychology. His research focuses on the relative effectiveness of different approaches to strategy and innovation - particularly environment and adaptation - in search of how best to deliberately create better ways of doing everything.

His clients are across multiple sectors including: Phillips, Langham Hotels, Oracle, PWC, Microsoft, Virgin, Sun International, 2012 Olympics, Skype, Sony, Toyota, TopShop, Arcadia, Metro Group, TRW Automotive, Pfizer, J&J, Royal Mint, Barclays, Lloyds, Nandos, Levis, Vodafone, Capital One, GE, ITV and HSBC.

www.maxmckeown.com / www.twitter.com/maxmckeown

Inhaltsangabe

About the author
Author’s acknowledgements
Publisher’s acknowledgements
Introduction
How to use this book?
What is innovation?
part one: Your creative self
Nurturing your creative genius
Seeing what others do not see
Becoming a more powerful innovator
Giving up old ideas for better ideas
part two: Leading innovators
Building a better, bigger brain
Organising people for innovation
Creating powerful innovation culture
Motivating innovators
part three: Creating innovation
Using the power of (creative) rebels
Making new ideas useful
Grinding your way from insight to (successful) innovation
Measuring (unmeasurable) innovation
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