Nicholas J. Webb

The Innovation Playbook (eBook, PDF)

A Revolution in Business Excellence

• Format: PDF

Produktbeschreibung

A complete roadmap to a revolution in business excellencefounded on innovation Author and successful innovator Nicholas Webb believes we need arevolution in business excellence founded on innovation. In TheInnovation Playbook, you will learn why innovations fail, thefive rules of customer connectivity, the power of "real open"innovation and customer co-creation, the secret formula forreducing product and market risk, the magic of Future-casting, andso much more. * Includes an abundance of anecdotes and examples ofsuccessful-and unsuccessful-innovation * Shares the 56 ways in which innovations fail * Learn the success secrets of "Innovation Superstars" * Reduce innovation failure and build speed to market Includes online training a ($150.00 value) that will help youput the theory into practice, The Innovation Playbook willprepare you to get your CIS Certification, as well as to implementa successful innovation culture in corporate life.

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Produktdetails

• Verlag: Jossey-Bass
• Seitenzahl: 256
• Erscheinungstermin: 21. September 2010
• Englisch
• ISBN-13: 9780470916872
• Artikelnr.: 37300413

Autorenporträt

Successful inventor and author of the bestselling book. The Cost of Being Sick, NICHOLAS J. WEBB is the founder and President of Lassen Innovation, a full-service management and innovation consulting firm. As a Certified Management Consultant¯® he provides consulting services to Honeywell and ITW Allergan as well as some of the country's top universities. Webb and his inventions have appeared on ABC, NBC, and Fox News. Nicholas Webb is also the author of the upcoming book,The Digital Media Innovation Playbook.