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  • Format: ePub

This book explains how to use Lean principles to drive innovation and strategic portfolio planning. It outlines simple yet powerful visual Lean tools that can enhance idea generation and product development. It discusses customer value in the form of the benefits customers desire and walks readers through the processes of using Lean techniques to effectively evaluate the quality of any prospective marketing opportunity. Filled with examples that readers can easily relate to, it includes examples from a variety of industries including healthcare.

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Produktbeschreibung
This book explains how to use Lean principles to drive innovation and strategic portfolio planning. It outlines simple yet powerful visual Lean tools that can enhance idea generation and product development. It discusses customer value in the form of the benefits customers desire and walks readers through the processes of using Lean techniques to effectively evaluate the quality of any prospective marketing opportunity. Filled with examples that readers can easily relate to, it includes examples from a variety of industries including healthcare.

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Autorenporträt
Anthony Sgroi Jr. is a broadly experienced innovative thinker with a rare combination and proven track record in the disciplines related to customer fulfillment. Mr. Sgroi is highly experienced in the fields of engineering, manufacturing, and law, with a strong understanding of marketing and business strategy. He has considerable experience in defining value-added customer offerings utilizing the principles of Lean product development.

Mr. Sgroi has worked for many well-known companies in the areas of product development. Mr. Sgroi has developed a multitude of products that are currently on the market today. Mr. Sgroi began his career in the areas of product design and procurement. After successfully launching several products, Mr. Sgroi decided to broaden his skill set by studying business, where he acquired a strong interest in marketing and strategy. This understanding allowed him to better contribute across the various disciplines of business. Understanding the level of importance and to further differentiate himself, Mr. Sgroi successfully passed the patent bar, where he is admitted to practice before the U.S. Patent and Trademark Office regarding patent matters. Mr. Sgroi is the holder of 40 patents with more than 30 more pending in the areas of compressed butane lighters, hydrogen generating devices for fuel cells, and various inventions related to cleaning tools.

Mr. Sgroi has several forms of hands-on experience and multiple degrees. His degrees are in physics, and mechanical engineering, where he graduated magna cum laude. He also has a master's in business administration.