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Retailing in Asia is currently undergoing a major process of internationalization. Retailers from Europe and North America are entering the Asian market and stimulating changes to the traditional retail structures: public policy agencies are considering what types of intervention are appropriate; and all of this is affecting fundamentally the managerial culture of retailing in the region. This book brings together a range of experts in retail research, mostly drawn from across Asia, who provide origingal, in-depth, analysis of this key development. It explores the conflicts and benefits that arise as retailing is Asia becomes internationalized.…mehr

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Produktbeschreibung
Retailing in Asia is currently undergoing a major process of internationalization. Retailers from Europe and North America are entering the Asian market and stimulating changes to the traditional retail structures: public policy agencies are considering what types of intervention are appropriate; and all of this is affecting fundamentally the managerial culture of retailing in the region. This book brings together a range of experts in retail research, mostly drawn from across Asia, who provide origingal, in-depth, analysis of this key development. It explores the conflicts and benefits that arise as retailing is Asia becomes internationalized.

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Autorenporträt
John Dawson is Emeritus Professor of Marketing at the University of Edinburgh Masao Mukoyama is Professor of Retailing at the University of Marketing and Distribution Sciences, Kobe, Japan Sang Chul Choi is Professor of Distribution and Marketing at Kansai University, Japan Roy Larke is a Senior Lecturer in Marketing at Waikato University, New Zealand