The Invention of Creativity is a bold and refreshing counter to conventional wisdom that shows how our age is defined by radical and restrictive processes of social aestheticization. It will be of great interest to those working in a variety of disciplines, from cultural and social theory to art history and aesthetics.
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Elizabeth Shove, Lancaster University
"Reckwitz's The Invention of Creativity is not a "creative industries" book. It is instead a sociology that addresses not so much the aestheticization of society as the societalization of the aesthetic - of the pervasion of what Reckwitz, with Foucault, calls the aesthetic dispositif. Neither a dismissal nor a celebration, the book is instead a genealogy of creativity - of how homo economicus has metamorphosed into homo aestheticus."
Scott Lash, Goldsmiths, University of London "An impressive study."
Die Zeit
"With great intelligence and an argument grounded in scholarship, cultural sociologist Andreas Reckwitz shows just why we perceive creativity as a 'natural' human ability, and one that we feel is absolutely essential in order for us to develop and grow as individuals."
Frankfurter Rundschau